The Beginning
Fiona's Story
Pow PR was created in October 2020 by Fiona Fraser who had worked in TV for 13 years. She worked in-house at the largest broadcasters and independent production companies in the world, including; BBC, Channel 4, Warner Bros., Endemol and Fremantle.
She worked on a range of factual, drama and entertainment on shows such as: Take Me Out, The Apprentice, Grand Designs, EastEnders, Celebrity Big Brother, Ambulance, First Dates, Who Do You Think You Are?, Pointless, The Handmaid’s Tale and Philip K. Dick’s Electric Dreams.
Fiona took responsibility for the publicity for the shows as well as the people behind them. Working with a vast range of press from broadcast, print, online and trade.
“We work with people who are passionate about what they do and help share that passion through PR. We want to get you noticed and talked about and know the right way to do it.”
Fiona Fraser
Founder of Pow PR
Specialising In Podcast and TV PR
In March 2021 Fiona started working with Katie Derham’s production company – Peanut & Crumb - on her podcast series Get Birding and found a love of podcasts and their power of good.
Fiona has been working with Acast – the largest independent podcasting platform in the the world – since August 2021 on their priority Acast Creator Network shows and is now specialising in podcast PR, alongside her TV work.
Since launching Pow PR she has also worked with Beano and launched their Emanata Studios, supported The Film and TV Charity on their mental health campaign and worked with some of the biggest and best PR agencies on accounts for The National Lottery, O2, St Johns Ambulance, Choose Love and Heinz.
Pow PR offers a knowledgeable approach to PR having accumulated a huge range of contacts across the media and having experience in applying digital marketing strategies.
The Future
In January 2022 Pow PR became a limited company and continues to exclusively represent Acast in the UK.
Going forward Pow PR wants to work with independent podcasters to help them unlock their audience by working with them directly, through courses and workshops and through 1-2-1 coaching sessions for those who need some help with strategy.
We help you get the most out of your podcast, whether you’re a newbie or an old hand we want to make you the next big thing.