When TV veterans Jimmy Mulville and Peter Fincham launched Insiders: The TV Podcast, the goal was to position it as a must-listen show in the media space—credible, insightful, and timely. With their combined expertise and big-name connections, the content was strong. The challenge was making sure it broke through the crowded podcast market and caught the attention of both industry insiders and mainstream audiences.

POW PR designed a campaign that would deliver both authority and discoverability. We started with a high-profile launch announcement across leading trade and podcasting outlets—including Broadcast, Deadline, Televisual, PodNews, and Podcasting Today. These ensured the right people in the TV and media industry were paying attention from day one.

To build wider awareness, we secured national press features that blended credibility with entertainment value. The Telegraph ran an exclusive interview with Jimmy and Peter, alongside a glowing review, while The Sunday Times and iWeekend spotlighted the show as an informative and entertaining listen.

At the same time, we amplified buzz through podcast newsletters and discovery platforms. Great British Podcasts named Insiders their pick of the week, while PodBible, PodRex, IMDB, and Great Pods all shared the launch, helping the show cut through with podcast enthusiasts.

We also made sure to secure broadcast opportunities that reinforced the show’s credibility. Interviews on Times Radio and The Media Podcast showcased Jimmy and Peter’s authority on the business of TV, while trade press coverage ensured the industry conversation extended across traditional and digital spaces.

The result: a campaign that blended big-name national impact with specialist discovery coverage, positioning Insiders as one of the most important new podcasts in the TV and media landscape.