How POW PR launched Mag Hags Podcast to Critical Acclaim Across Top Media, Reviews, and Radio, Including The Guardian, Woman’s Hour, and Press Gazette!

Mag Hags is a podcast celebrating the vibrant world of magazines, hosted by industry insiders Fanki Cookney and Lucy Douglas who relive the glory days of women’s magazines and ponder how far we’ve truly come. For its launch, POW PR focused on leveraging in-depth reviews and impactful radio appearances to establish Mag Hags as a must-listen for media enthusiasts and culture lovers alike.

From the outset, we prioritized landing reviews in prestigious and highly visible outlets. The Guardian and The Observer featured Mag Hags in both its Reviews section and newsletter, giving the podcast a prominent position among discerning media consumers. Podcast News, Press Gazette, and Podcasting Today also delivered glowing reviews, ensuring early buzz within the podcasting and media communities.

Specialised platforms like Podcast Rex Recommendation Engine and Irish News Review amplified the podcast’s reach, helping to connect with niche audiences interested in media and pop culture.

Beyond reviews and radio, we secured interviews and mentions in key industry outlets such as Journalism.co.uk’s podcast (pushed to their 132,000 followers on X), Press Gazette, and The Media Club, which spotlighted Mag Hags in a weekly media roundup. Consumer-focused publications such as Mums News, Sheer Lux, and Tea Talk Magazine expanded the podcast’s appeal beyond media professionals to lifestyle audiences.

The campaign successfully established Mag Hags as a standout podcast, blending cultural commentary and media nostalgia. By focusing on reviews and radio, POW PR amplified its reach across traditional and digital platforms, earning widespread recognition and securing its place as a beloved podcast in the media landscape.

“We were delighted with the coverage that Fiona and her team secured for Mag Hags. As an independent podcast without celebrity guests to make a splash, we had pretty modest expectations about how much press interest we would get. Plus, we produced the entire podcast ourselves, which didn’t leave much capacity for planning and running a PR strategy.

The team at POW were lovely and proactive, and had ideas about where to pitch that we’d never have considered ourselves – and they have great contacts. When outlets did express interest we knew we could rely on the team to pick up the ball and get interviews and coverage locked down. Plus, we had a lot of fun! We loved appearing on Women’s Hour to talk about vintage women’s magazines and hear the listeners’ memories of their most loved titles from the 70s and 80s. Having worked so hard to bring our podcast idea to life ourselves, it was very rewarding to receive the coverage we did and get new listeners as a result.”

— Lucy Douglas, Cohost of Mag Hags