When TV adventurer Steve Backshall and Lizzie Daly launched That’s Just Wild, they wanted a PR strategy that would reach both loyal fans and new audiences, from families to podcast lovers to national press readers.

POW PR built a campaign that combined credible national coverage with targeted podcast and consumer features, ensuring the show’s mix of humour, storytelling, and wildlife expertise resonated widely.

We secured high-profile reviews and features in The Guardian, The Times, and Mail on Sunday, alongside glowing recommendations in Radio Times and iWeekend. At the same time, we tapped into specialist platforms and podcasts—from NetMums and Country Life to Great British Podcasts and PodBible—to connect with engaged, niche audiences.

By balancing big media impact with authentic community engagement, we positioned That’s Just Wild as one of the most exciting wildlife podcasts of 2025, amplifying Steve and Lizzie’s voices across press, radio, podcasts, and digital platforms.