POW PR rolled out a bold and brilliant campaign for The Rock ‘n’ Roll Birder, a podcast where music meets birdwatching in the most unexpected ways. With an audience reach of over 4.3 million, we combined national press, radio, and podcast placements to position the show as a must-listen for both nature lovers and curious culture fans.

The podcast earned glowing press in The Guardian, which was also featured on Apple News, instantly placing it in front of a massive, engaged audience. Additional coverage included Irish Independent, Countryfile Magazine, Adventure.com, and regional titles like Yorkshire Post and Kent Life Magazine. Radio spots followed with appearances on BBC Radio 2’s Midnight Mastermind, BBC Radio Nottingham, and BBC Radio Northampton with Bernie Keith. To deepen the connection with nature-focused listeners, we secured 11 podcast interviews across the UK, US, South Africa, and Sweden, including Tree’s a Crowd, The Birding Life, and Mindful Birding.