The UK’s leading podcast PR and authority-building agency

Our earned media services, engineered through our Search Impression Authority™ system turns podcasts into go-to shows and experts into go-to names.

Our Services

Search Impression Authority™ is our strategic earned media system that aligns your positioning, visibility, and search presence so everything works together.

Diagnose and refine
A focused intensive to audit how you’re perceived, sharpen your positioning, and define immediate opportunities.
Build and compound
Our signature earned media campaigns are designed to strengthen your authority over time. We help secure independent reviews, multi-platform coverage, thought leadership and news articles as well as podcast interviews to build lasting impression.
Scale and accelerate
A complete, end-to-end podcast build designed to:
• Position you clearly
• Strengthen your Search Impression Authority™
• Create long-form, credible content
• Support your wider earned media strategy
Optimised for SEO and LLM discovery.

Work With Us

Podcasts we have worked on

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Our clients

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Here is what some of our clients say about us:

“Fiona did a brilliant job launching The Rest is Entertainment for us. Her extensive contacts and excellent knowledge of the podcast world helped us launch the podcast to the widest possible audience.”

Tony Pastor, Co-Founder GoalHanger - The Rest is Entertainment
"Fiona and the team at POW PR are experts at what they do and lovely to work with. Fiona has all the podcast press at her fingertips. Personal highlight: getting the cover of Kitchen Garden for Kew Gardens!"

Richard Blake, Fresh Air
“We have worked with Fiona and Pow PR on a number of podcast series launches for some of our most valued clients. You can always rely on Pow PR cut through all of the unnecessary jargon and sales , diligently and confidently working through the small details towards building audiences, understanding our shows and putting our productions in a position to grow. We’re looking forward to the next time we can partner up!”

Dan Cottrell, Founder, The Podcast Guys
“Fiona is an incredibly accomplished, experienced - and even more importantly, fun to work with - publicity expert. She has had a massive impact on our business in her role generating positive PR for our podcasts. Her contacts are unrivalled, she has an intuitive knack for turning soundbites into headlines and knows how to get the right faces featured in the right interviews with the right messaging. I cannot recommend her services highly enough.”

Lizzy Pollott, Acast Chief Communications and Brand Officer
“Yet again Fiona and the POW PR team got one client's podcast's noticed on a national level. They just get (and love) podcasts and how to publicise them. OK there are other publicists out there but not many of them understand podcasts as much as Fiona and her team, and that's why we trust them. And they're bloomin' lovely, down to earth people too!”

Gareth Evans, Founder 18sixty
"Fiona and POW PR lit a fire under our launch and helped get us in the ears of podcast-lovers across the country!"

Gemma Batterby, Co-Founder FreeTurn
“Fiona and the team really made me feel listened to and respected as a podcast creator, understanding my vision and how I wanted to be marketed. They were kind, friendly and great at responding straight away with opportunities, questions and concerns. I felt very safe in their hands.”

Alice Vassallo, host of Asshole Animals with Alice
“Fiona is truly magnificent - getting Trapped History into the inboxes of everyone who matters in the world of pod. Seeing our Season Three opener featuring in The Guardian's Hear Here and the Pod Bible newsletter was an absolute delight - and our downloads and listeners went through the roof! The perfect audience boost for 2024!”

Oswin Baker, host of Trapped History
“Fiona really understands how a successful PR strategy can transform a podcast and reach audiences in a variety of different areas. Her help, guidance and flexibility is something that really shines through when you work with her. I would recommend her services to any podcaster!”

Callum Wilks, Production Director of Listening Dog Media

The UK’s leading podcast PR and authority-building agency

Our earned media services, engineered through our Search Impression Authority™ system turns podcasts into go-to shows and experts into go-to names.

Our Services

Authority Architecture

Authority Build

Authority Asset Creation

Podcasts we have worked on

Our clients

“Fiona did a brilliant job launching The Rest is Entertainment for us. Her extensive contacts and excellent knowledge of the podcast world helped us launch the podcast to the widest possible audience.”

"Fiona and the team at POW PR are experts at what they do and lovely to work with. Fiona has all the podcast press at her fingertips. Personal highlight: getting the cover of Kitchen Garden for Kew Gardens!"

"Fiona and POW PR lit a fire under our launch and helped get us in the ears of podcast-lovers across the country!"

“Fiona and the team really made me feel listened to and respected as a podcast creator, understanding my vision and how I wanted to be marketed. They were kind, friendly and great at responding straight away with opportunities, questions and concerns. I felt very safe in their hands.”

“Fiona really understands how a successful PR strategy can transform a podcast and reach audiences in a variety of different areas. Her help, guidance and flexibility is something that really shines through when you work with her. I would recommend her services to any podcaster!”