Pow PR launched a brand new podcast series Get Birding for Peanut & Crumb.
People up and down the UK were encouraged to venture into their gardens and local parks to get to know Britain’s birds, find out how and where to see them and start to understand their behaviour.
Host Dr Mya-Rose Craig, an 18-year-old British birder and environmentalist, was joined by a bird-loving celebrity guest in each episode and spoke to Britain’s top experts who advised on birds to watch out for throughout the year.
Coverage highlights include:
The Sunday Times Magazine: Mya-Rose wrote a piece and completed a photo shoot for a spread. BBC Breakfast: featured Mya-Rose and Chris Packham and played a clip from the podcast. BBC Sounds Podcast Hour: interview with Mya-Rose BBC Radio 2 – Breakfast with Alan Carr: Mya-Rose appeared live to discuss the podcast. Country Walking: interview with Mya-Rose. Metro 60 seconds: interview with Mya-Rose which then went online. BBC Radio 5 Live: interview with Mya-Rose. The Mirror: exclusive with Chris Packham’s quotes on diversity in nature from the show. Sunday Telegraph: Article on the “twitchfluencer” featuring both Chris Packham and Mya-Rose.