Insiders: The TV Podcast
36 pieces of coverage and a reach of 5.2 million for Jimmy Mulville and Peter Fincham’s new TV industry podcast.
Hat Trick
TV & Media
Podcast PR
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36
pieces of coverage across trade, national press and podcast newsletters
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5.2m
audience reach across the campaign
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1
exclusive interview in The Telegraph, alongside a glowing review
WHAT WE DID
Launched across leading trade and podcast outlets: Broadcast, Deadline, Televisual, PodNews and Podcasting Today
Secured national press, including a Telegraph exclusive and review, plus The Sunday Times and iWeekend
Reached podcast fans through Great British Podcasts (pick of the week), PodBible, PodRex, IMDb and Great Pods
Booked interviews on Times Radio and The Media Podcast to show Jimmy and Peter’s authority on the business of TV
THE BRIEF
Making a new TV industry podcast a must-listen
When TV veterans Jimmy Mulville and Peter Fincham launched Insiders: The TV Podcast, the aim was a must-listen show in the media space: credible, insightful and timely. The content was strong. The challenge was breaking through a crowded market to reach both industry insiders and mainstream audiences.
Where it was covered
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UK production veterans Jimmy Mulville and Peter Fincham launch Insiders: The TV Podcast
Deadline
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Ever wondered what makes a TV executive tick? This podcast spills all
The Telegraph
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Peter Fincham and Jimmy Mulville launch Insiders: The TV Podcast
Podcasting Today
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TV industry veterans Jimmy Mulville and Peter Fincham to launch Insiders: The TV Podcast
IMDb
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TV supremos Peter Fincham and Jimmy Mulville launch Insiders: The TV Podcast
Podnews
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Peter Fincham and Jimmy Mulville launch TV podcast
Televisual
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