Thatchers Cider

12 podcast placements across retail, sustainability, brand growth and cider culture, telling the story of a 120-year-old family company.

  • Thatchers

  • Cider

  • Podcast Guesting

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  • 12

    highly relevant podcast placements for the brand

  • 1,000s

    of listeners reached across retail, brand and leadership shows

  • 120

    years of family history turned into guest spots

WHAT WE DID

  • Built a bespoke outreach strategy aligning Thatchers’ heritage and values with the right audiences

  • Targeted podcasts with engaged listeners in retail, sustainability, brand growth and cider culture

  • Pitched the brand story: 120 years of history, leadership insights and regenerative farming

  • Worked with Thatchers’ spokespeople to shape talking points for each podcast’s audience

THE BRIEF

A 120-year-old family company with stories news outlets could not tell

Thatchers had rich, colourful stories and great spokespeople, but traditional news outlets were not the right fit. They knew podcasts could carry the story of a 120-year family history, but did not know where to begin.

Where it was covered

  • The Factory Next Door

    Guest spot

  • The Pellicle Podcast

    Guest spot

  • Brand Growth Heroes

    Guest spot

  • The Retail Podcast

    Guest spot

  • New Frontier

    Guest spot

  • Extraordinary Leadership

    Guest spot

“It's been great working with Fiona, Sabrina and the POW PR team. They're knowledgeable, efficient and friendly. We have so many good stories to tell at Thatchers, but traditional news outlets weren't the right fit. POW PR worked with us to identify the right podcasts and shaped our stories, and we've now had more guest spot offers than we can fit in the diary!”

Emma Russell

PR Manager, Thatchers Cider

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