The Rest Is Entertainment
Reviewed in every major paper and newsletter in launch week, and number 1 in the UK charts on the day it launched.
Goalhanger
Entertainment
Podcast PR
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No.1
in the UK podcast charts on launch day
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7.2m
combined discoverability reach in launch week
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13
pieces of coverage across national press and newsletters
WHAT WE DID
Built excitement and talkability around the launch
Got the show to every influential previewer and podcast newsletter
Pitched the wider podcast writers so it was covered wherever listeners were looking
[Any further steps from Fiona]
THE BRIEF
A big new show from Richard Osman and Marina Hyde, launching into a crowded week
Goalhanger wanted The Rest Is Entertainment in every place people go to find new podcasts, from launch day. [Fiona to add a line on the brief and timings.]
Where it was covered
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Podcast review: The Rest Is Entertainment
The Guardian
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[Headline of the FT piece]
Financial Times
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Goalhanger launches The Rest Is Entertainment with Richard Osman and Marina Hyde
PodPod
“Fiona did a brilliant job launching The Rest Is Entertainment for us. Her extensive contacts and excellent knowledge of the podcast world helped us launch the podcast to the widest possible audience.”
Tony Pastor
Co-founder, Goalhanger
More case studies
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Waterlands
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The Curious History of Your Home
Want a launch like this? Let’s make it happen.
Tell us about your show and we’ll plan your launch week.