5-Minute Assessment

The Google
Authority Test

What your brand is really saying about you
when you're not in the room.

A quick assessment to understand how credible, relevant and established you appear when someone searches you.

Your brand isn't what you say it is.
It's what appears when someone searches you.

Before anything else

Before someone works with you…

Before someone works with you, partners with you, or invests in your business — they search you.

And in a few seconds, they form an opinion. Not based on your pitch. Not based on your website. But based on what appears on Google.

"This is your reality check."

This assessment will help you understand

How you currently show up
Where your credibility is strong
Where it's leaking
What that means for your growth

Instructions

Three steps
before you score

Step 1

Open a new tab and search

👤 Your name🏢 Your brand name

Step 2

Look at the first page only

Ignore anything you fully control. Focus on third-party signals:

ArticlesPodcastsMentionsFeaturesValidations

Step 3

Score yourself honestly

Rate each dimension 1–5. No flattery. This is your reality check.

The 5 Checks

Score each
dimension

Rate 1 (very low) to 5 (excellent) based on what you see in Google results right now.

1. Credibility

—

Are credible third-party sources talking about you?

Not at allExcellent

2. Relevance

—

Do the results reflect what you do now — or an outdated version of you?

OutdatedSpot on

3. Recency

—

Is your visibility current — or does it look like you've disappeared?

Gone quietVery current

4. Authority

—

Are you featured in strong, recognised platforms — or low-value mentions?

Low valueHigh value

5. Depth

—

Do you have long-form presence — podcasts, interviews, features — or just surface mentions?

Surface onlyDeep presence

Your Results

Your Google
Authority Score

Total Score

0/25

Credibility—

Relevance—

Recency—

Authority—

Depth—

0–10

Weak Authority

You're either not visible or not validated. This is likely costing you opportunities right now.

11–18

Inconsistent Authority

Some good signals, but fragmented. You're not yet seen as a clear authority in your space.

19–25

Strong Foundation

You have credibility — but likely not compounding it fully yet. There's a ceiling waiting to be lifted.

The Insight

Most brands don't have a
visibility problem.

"They have an authority signal problem."

You might be doing PR. Posting content. Showing up in places. But if it's not consistent, strategic, and aligned — it doesn't build authority.

And if it doesn't build authority…

It doesn't convert into opportunity. Visibility without authority is noise. Authority without visibility is invisible. You need both — working in concert.

You may be showing up, but ask yourself

Is it consistent across time?
Is it strategically positioned?
Is it aligned to where you want to be known?

The Shift

Authority isn't built
in moments.

It's built in patterns.

The brands that win aren't just visible. They are repeatedly validated, in the right places, over time.

🔁

Consistently Present

🎯

Strategically Positioned

✅

Repeatedly Validated

"So when someone searches them — they don't need convincing. They already look credible."

Next Step

If this highlighted gaps…

That's exactly what we fix. The Search Impression Authority™ Audit is a strategic deep-dive built for founders and brands who are done being the best-kept secret.

Search Impression Authority™ Audit

A strategic deep-dive into your full authority signal — what's working, what's leaking, and what needs to change.

How you're currently perceived on Google
Where credibility is leaking
What needs to change
How to build authority that compounds

Apply Here →