12 podcast placements across retail, sustainability, brand growth and cider culture, telling the story of a 120-year-old family company.
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The results
12 highly relevant podcast placements for the brand
1,000s of listeners reached across retail, brand and leadership shows
120 years of family history turned into guest spots
The brief
Thatchers had rich, colourful stories and great spokespeople, but traditional news outlets were not the right fit. They knew podcasts could carry the story of a 120-year family history, but did not know where to begin.
What we did
Built a bespoke outreach strategy aligning Thatchers’ heritage and values with the right audiences
Targeted podcasts with engaged listeners in retail, sustainability, brand growth and cider culture
Pitched the brand story: 120 years of history, leadership insights and regenerative farming
Worked with Thatchers’ spokespeople to shape talking points for each podcast’s audience
Where it was covered
The Factory Next Door: guest spot
The Pellicle Podcast: guest spot
Brand Growth Heroes: guest spot
The Retail Podcast: guest spot
New Frontier: guest spot
Extraordinary Leadership: guest spot
What the client said
“It's been great working with Fiona, Sabrina and the POW PR team. They're knowledgeable, efficient and friendly. We have so many good stories to tell at Thatchers, but traditional news outlets weren't the right fit. POW PR worked with us to identify the right podcasts and shaped our stories, and we've now had more guest spot offers than we can fit in the diary!”
Emma Russell
PR Manager, Thatchers Cider
Thatchers Cider Podcast Guesting
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